At Simple Alien, we believe in the power of creative storytelling—and we know how to make that storytelling go the extra mile. For years, we’ve developed strategies to stretch budgets and transform a single project into a wide array of content assets that drive engagement across multiple platforms. Whether it’s a TV show, a social media campaign, or an experiential event, our CONTENT+ approach is designed to deliver more value with every dollar spent.
How We Do It: One Experience, Multiple Content Assets
Producing high-quality content is often seen as expensive, but with the right approach, you can significantly reduce costs while increasing the output. That’s where our experience comes in. Here’s how we take a single event or series and turn it into a rich ecosystem of content:
Broadcast Content: With our expertise in traditional media, we start by creating core broadcast episodes—whether for TV or streaming services. This is the foundation of the project.
Social Media Content: We know that social media is one of the best ways to engage audiences in real-time. Using behind-the-scenes footage, extended interviews, and short-form content, we create engaging social media videos, stories, and posts that complement the main broadcast. A recent study shows that 72% of marketers agree that repurposing content is a key part of their strategy, as it can lower costs and increase overall ROI .
Product Videos & Brand Integrations: We integrate sponsor messaging into each piece of content, ensuring that brands gain visibility across all platforms. Product videos, highlights, and partner spotlights offer additional content at a fraction of the cost compared to standalone projects.
Long-Form & Short-Form Versions: Once the core content is produced, we often create shorter cuts or alternative formats tailored for different channels like YouTube, Facebook, and TikTok. Studies show that creating shorter, digestible videos for these platforms can increase brand awareness by up to 58% .
Extended Reach: Beyond the immediate airing of content, we extend the life of each project through global distribution, streaming services, and on-demand platforms. By utilizing the power of CONTENT+, we maximize ROI by tapping into secondary and tertiary markets at no additional production cost.
Real Results: BBQ USA/BBQ Across America
One great example of CONTENT+ in action is our work with BBQ USA and BBQ Across America. Initially produced as a 14-episode travelogue for Food Network, we didn’t stop there. We repurposed unused footage and additional behind-the-scenes content to create a separate 6-episode series for Cooking Channel, complete with additional social media content and cooking demonstrations. The result? Food Network and Cooking Channel received more hours of premium content than originally planned, and sponsors received broader exposure.
This project is a perfect example of how Simple Alien maximizes budgets while providing extra value for both networks and brands.
The Power of Repurposing: Why It’s Cost-Effective
Creating multiple content assets from one production doesn’t just save time—it saves money. In fact, research shows that repurposing content can reduce production costs by up to 60%, while boosting content longevity and effectiveness across platforms .
Here’s why:
Lower Production Costs: When you already have the core footage, creating additional assets like social media clips, extended interviews, or product videos becomes significantly cheaper than starting from scratch.
Wider Distribution: Repurposed content reaches different segments of your audience, whether they’re browsing YouTube, checking Instagram, or tuning in on TV. This means your content gets seen by more people, in more places, with little extra effort.
Increased ROI: According to a recent study, repurposing existing content can increase ROI by up to 73% compared to standalone projects . More views, more engagement, and more bang for your buck.
Why CONTENT+ Matters for Your Business
In today’s crowded media landscape, you need a strategy that stands out. At Simple Alien, we believe that the key to success is not just creating great content—it’s about making that content work harder and smarter for you. With CONTENT+, you get a fully integrated content ecosystem that spans multiple platforms and delivers maximum value for your budget.
Whether you’re a creator looking to share your story, a brand seeking more visibility, or an industry innovator ready to break through the noise, we’re here to help.
Let’s make your next project go further.
By utilizing our years of expertise in content creation and our strategic approach to repurposing, Simple Alien is ready to help you craft, distribute, and maximize your content across every channel.
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