The Event Space: A Growing Opportunity for Content Creators
The event space is exploding with opportunities for content creators. As live events regain momentum, they offer unique, untapped potential for creating content that lives well beyond the event itself. However, traditional event video coverage is no longer enough to captivate today’s audiences. Event organizers must think bigger in a world where consumers crave both immersive experiences and entertaining stories. Simple Alien’s EVENT+ platform is designed to bridge the gap between experiential event content and engaging long-term media.
Why Traditional Event Coverage Falls Short
For years, traditional event coverage was all about highlight reels and recaps. While these have value, they no longer meet the expectations of modern consumers. People want to experience the event in real time, but they also want content that entertains, educates, and keeps them engaged long after the final moment of the event. A recent study showed that 87% of attendees find discovering new products and solutions to be one of the most valuable aspects of in-person events【Cvent 】. So, how do we keep the buzz going after the event ends?
Traditional video doesn’t capture this potential. Consumers crave content that offers an experience—something they can engage with repeatedly, like episodic series, documentaries, or interactive social media content. This is where Simple Alien’s EVENT+ shines, offering a strategy that transforms event coverage into a long-lasting media experience.
EVENT+: Blending Experience and Entertainment
At Simple Alien, we’re taking event content to a new level with EVENT+. This platform offers event organizers the ability to create live social content and develop high-quality episodic series that extend the life of the event. One of our most recent and impactful EVENT+ projects is PIT MASTER VS CHEF, in which the pilot episode was shot at the Daytona 500. This culinary competition series pitted celebrity Chef Michael Symon against four world-champion Pit Masters in a two-round cook-off, with the iconic Daytona 500 infield as the backdrop.
PIT MASTER VS CHEF doesn't just provide event coverage. It features several top-tier brands like Blues Hog (known for its charcoal, BBQ rubs, and sauces), Gateway Drums and Smokers, and Brandt Agriculture. We produced product videos for the brands, delivering content that resonates long after the event. We captured the event's energy and excitement and crafted an episode of a series for global distribution that keeps the event alive for new audiences long after race day. This is the kind of innovation EVENT+ brings to the table—taking what could be a one-time event and turning it into an ongoing marketing vehicle for event organizers and their sponsors.
Extending the Event’s Lifespan
The long-tail value of EVENT+ is clear: it extends the life of your event and provides a massive boost to sponsor ROI. By creating content that lives on, event organizers offer their partners extended exposure beyond signage and short shout-outs during the event. This shift from traditional media to episodic series, product videos, and documentary-style coverage gives sponsors more bang for their buck.
In the case of PIT MASTER VS CHEF, brands like Blues Hog and Gateway Drums got more than just a spotlight during the event. Their products became part of the narrative and are featured in dedicated content pieces to be distributed globally. This form of integrated marketing builds a deeper connection with consumers, allowing them to experience the brand meaningfully and engagingly. According to recent research, 64% of consumers retain a positive impression of brands they interact with at live events【Upmetrics】.
The Future of Event Content Creation
The future of event content creation is about more than just filming what happens. It’s about transforming events into stories that captivate, educate, and entertain, offering lasting value to attendees and those who didn’t attend. With Simple Alien’s EVENT+, we’re taking the event space to new heights by creating immersive content experiences that drive long-term engagement.
In an age where hybrid and in-person events are the norm and consumers demand more engaging, experiential content, it’s time for content creators to innovate. EVENT+ is leading the way by providing a platform where event organizers can transform their events into dynamic media experiences that deliver long after the event ends. This is the future of event marketing for brands and event organizers—and it’s here now.
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EVENT+ is not just about event coverage; it’s about creating lasting media that bridges the gap between live experiences and entertaining content. Whether it’s culinary competitions like PIT MASTER VS CHEF or other dynamic event formats, Simple Alien is ready to help you take your next event to the next level.
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