Let’s be honest: the TV and ad industries are in a bit of a pickle. On one side, you’ve got networks squeezing production companies so tight that they’re practically begging for pocket change. On the other, agencies are charging brands like they’re selling the moon when, in reality, they’re offering a half-eaten cheese sandwich. It’s a mess, and everyone knows it.
But hey, don’t panic! Simple Alien is here to save the day with something that actually makes sense. We call it BRAND+—and it’s about time someone shook things up in the world of branded content.
The Old Way: Stuck in the Mud
For too long, brands and production companies have been stuck in this outdated dance, stepping on each other’s toes and fumbling around with budgets that never seem to align. Production companies are told to make magic with a shoestring, while agencies sell brands on grand promises that rarely deliver. It’s a broken system, and honestly, it’s just plain boring.
Enter BRAND+: The Game Changer
BRAND+ isn’t just a fancy new label; it’s a whole new way of thinking. It’s about ditching the tired old playbook and finding that sweet spot where brands and production companies can actually thrive together. We’re talking about real collaboration—where everyone walks away with a win.
Here’s the kicker: BRAND+ flips the script. Instead of asking, “How can we shove your brand into this content?” we ask, “How can we create content that’s so good, your brand will shine naturally?” It’s about crafting stories that people actually want to watch, not just tolerate because it’s the only thing on.
Think Beyond the Traditional
Look, we’re not here to play it safe. Traditional branded content is like oatmeal without any toppings—sure, it gets the job done, but where’s the excitement? BRAND+ is that extra drizzle of honey and a handful of berries that turns a bland bowl into something you actually crave. We’re talking about content that’s not just content—it’s an experience, a moment, a conversation starter.
With BRAND+, we’re pushing boundaries. We’re not just thinking outside the box; we’re blowing up the box and building something entirely new. It’s about creating content that resonates, entertains, and—most importantly—drives results. Whether it’s a TV show, a social campaign, or an immersive brand experience, we’re here to make it happen in a way that feels fresh, relevant, and, dare we say, fun.
A Win-Win Scenario
The numbers don’t lie—branded content works. In fact, branded content drives an average of 86% higher brand recall than traditional pre-roll ads, and consumers are 14% more likely to seek out additional content from brands that engage them through storytelling.
At Simple Alien, we’re not interested in the old “give a little, take a little” game. We’re here for the win-win, the “let’s all crush it together” mentality. BRAND+ is about finding that sweet spot where production companies can stretch their creative wings, brands get the spotlight they deserve, and audiences are left wanting more.
It’s time to think beyond the traditional, shake off the dust of the old ways, and dive headfirst into a new era of branded content. With BRAND+, we’re rewriting the rules—and trust us, it’s going to be one hell of a ride.
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